CEO is the new CRM
Over my coming series of blog posts I hope to delve into new developments in CRM – not least its new tag, CEO – while looking at interesting and exciting developments around social media, in businesses...
View ArticleThe customer experience in a multi-channel world
A recent claim by Gartner got me thinking. The analyst group states that Social CRM application spending will grow at a faster rate than traditional CRM. But as businesses become increasingly enamoured...
View ArticleRemoving the core: can Apple survive without Jobs?
Graham Staplehurst, global director, Brandz, Millward Brown: With the news that Steve Jobs has resigned as CEO of Apple, came speculation from the City, media and analysts about the future ability of...
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